"Bimo-thinking" In Graphic Design

With the trend of cultural globalization and arts localization, Chinese modern Graphic design faces the challenges and opportunities together. The development and innovation of Chinese Graphic design must stand on forming our local design style by returning to traditional culture and searching its roots from our local arts. "Bimo" is the most representative symbol of Chinese traditional arts. Meanwhile, "Bimo-thinking" which derives from the unique cultural features and our special artistic form is closely linked with the modern Graphic design. How to integrate "Bimo-thinking" into modern Graphic design is an important research subject.On the perspective of "Bimo-thinking", we introduce the traditional Chinese brush-ink art into the study of modern Graphic design. Through analyzing of the similarities and differences between them, we try to find the comprehensive meaning of "Bimo-thinking" and master the application in Graphic design. The paper starts from the basic study on the elemental symbol of Chinese Traditional brush-ink art. We elaborate the form and spiritual content of "Bimo" and explore the relation between Graphic design's form and color and the elemental symbol of "Bimo"; Then it is raised to the level of awareness and thinking pattern, we research the "Bimo-thinking" of graphic design in culture and aesthetics through the relative knowledge of Chinese brush-ink Art; Finally, it returns to research on the practical methodology. We analyze and summarize the specific applications of "Bimo-thinking" from the view of graphics, texts, colors and thinking patterns of the Graphic design.It can be seen that the combination of modern Graphic design and Chinese traditional Brush-ink Art must base on a comprehensive and profound understanding of "Bimo". In conclusion, designers should pay more attention to understanding the "Bimo-thinking" which stems from our cultural roots and aesthetic characteristics. We should integrate the "Bimo-thinking" into our modern Graphic design for its development and innovation.