With the era of post-modernism, visual culture as a kind of postmodern culture has a huge impact on the contemporary social and cultural life. Because literary activity is one kind of social and cultural life, it has been influenced by the unprecedented impact. This kind of impact on literary activities at all levels through the interactions among literary activities has finally densely been reflected in the literary acceptance activities. Therefore, through the study of literary reception activities at the horizon of visual culture, the literary reception activities and the modernism of literary reception at the contemporary horizon can be better grasped.As one of the human perception ways, vision has becoming more and more important in the position and role of contemporary life and has influenced greatly the literary reception activities. However, the previous researchers usually began their study in a perspective of macro culture and few are about concrete literary reception activities from a micro perspective. Thus, in the horizon of visual culture, the study of literary acceptance activity is of great modern sense.Social and cultural horizon's visualizing-turning literary had a huge impact on contemporary literary reception activities. Of the whole literary activities, reception activities have becoming more and more important. The connotation of reception has broken the traditional constraint and has become a modernism sense of reception. With the change of social and cultural horizon and the rise of literary reception activity status, the reception subject has inevitably been differentiated. Two different types of reception subject appeared in the horizon of visual culture and the reception subject itself has been generalized into an audience group.Reception subject is one factor influencing reception activities and reception object shows the changes of reception activities to some extent. Reception objects in the horizon of visual culture are becoming a form of multiplicity. With the text's visual shifting, the defamiliarization and intertexuality between visual images and texts are becoming more and more salient. The impact of visual forms upon the generation of reception significance is far-reaching. Visual delight becomes the direct cause of the reception activities. Literary reception activities shift from one emotion to emotion encoding, during which reception imagination is confined to some extent and the ideology simulacrum brought dominates the reception activities. Thus, reception becomes a emotion intuition from a rational thought.The change of reception psychology directly causes the occurrence of reception activities. The literary reception in the visual horizon goes from printing character to visual image reception, from single visual reading to multiple sensation contact, from active reception to visual passive reception, from static reception to dynamic reception, from individual reception to social group reception. Great changes take place in the reception rate and reception efficiency during the reception process.Because the above causes, changes occurred finally in the reception efficiency in the horizon of visual culture. The way of generating meanings goes from stabilization to fluctuation. The reception goes from single way to multiple ways. The reception efficiency has a trend of decentralization.In a word, literary reception in the horizon of visual culture has a trend of multiplicity and fluctuation. So we should look at the reception of classical texts in the contemporary horizon with a modern receptive idea. Literary reception activities are a process of continuous change with the change of our society and culture. |