The Application And Innovation Research Of Auspicious Cloud Pattern In Modern Symbol Design

The auspicious cloud pattern, meaning auspicious clouds, expressed good luck, happiness and wishes for a better life. The auspicious cloud pattern is unique, gently beautiful, the good luck of the meaning makes us feel the profound Chinese traditional cultural. As a representative of traditional auspicious patterns, cloud pattern is the unique symbol of Chinese culture, which is the same as Long Wen. It not only has deep cultural meaning and symbolism of rich and complex, but also is one of the most viable art form. The concept of auspicious clouds culture has a long history of 5,000 years in China, it has developed into different styles and aesthetic implications after a long time transmission, innovation and development. The symbol comes from totem in primitive society initially and developed into symbol of public communication, showing things' characteristic and connotation. Modern logo designs use lots of traditional Chinese elements, especially taking Chinese traditional auspicious elements represented by auspicious cloud pattern, which reflect demands of modern design concept for traditional and national culture Therefore, doing modern deconstruction, excavation and re-creation of auspicious to visual elements-auspicious clouds pattern which has spirit of traditional Chinese aesthetics and applying new vitality to application in modern communication. How to use and reappear traditional Chinese clouds patterns is issue to be explored in the thesis, and it's worth thinking and exploring in-depth.The paper takes auspicious cloud pattern as a study, deeply and comprehensively generalizing the symbolic meaning, culture meaning, decoration value and philosophic thinking of auspicious cloud pattern, aims to well command cultural value and humanities meaning by researching and analyzing auspicious cloud pattern's connotation of culture and spirit. Secondly, it further discusses the application of ethereal "Lines" of auspicious cloud pattern in modern logo design by taking large amount design samples as examples, exploring innovation and application of auspicious cloud pattern as a basic element by taking "Lines" as dramatic manifestation pattern that is to use "form" of suspicious cloud pattern and extend its "meaning" and deliver its innovation of "spirit' doing research, comparison and analysis by combing design cases. Finally, the auspicious cloud pattern in the modern age symbolized in the design utilization process faces the difficult position has carried on the thorough discussion, in view of the existence question, proposed that the corresponding solution countermeasure, proposed manifests the national culture value and the significance modern design idea fully. Inherits and fuses the auspicious cloud pattern mean that needs unceasingly surmounting and the innovation, and carries on the new explanation from the digital media domain to the auspicious cloud pattern's development angle of view, how to pursue modernized by the unique creativity angle of view the step. Therefore, the modern designer must continue the Chinese tradition arrangement in the design, which is familiar with the Chinese tradition design culture in the foundation, gets rid of the bad and retains the good, seeks the traditional design arrangement which has the Chinese characteristic design.