| It was far different with the backward economy, the industry of advertisement in Thai has being famous and unique in the world since the last decade, it's quick springing up and worldwide fame make other Asia advertisers feel deeply shamed. This article is doing appraise and analyse the Thai's outstanding advertisements in an attempt to digging out the deep essential elements of its time‐backround, regional culture and mentalitaet which lead the form of Thai's style, and then evoke the thinking of ways to perform the ideas better which was seems to be a problem in Chinese advertisement industry. Meanwhile, combine theory with my graduation practice, try to create a way to lead the native elements become international. |
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