Research On Evolution Of Design And Value Of Olympic Mascot

The typical and representative animal of the host country is generally favored by the original image of Olympic mascots, which, combined with the Olympic emblem, is regarded as the dominant element of the Olympic images, carrying the Olympic spirit, reflecting the culture of the host country, and hence is the perfect integration of Olympic spirit and the Olympic host country's culture. Meanwhile, the Olympic mascots as an Olympic intellectual property rights has been written into the "Olympic Charter" credited with the legal effect. Therefore, research on the mascot of the Olympic Games has a very important theoretical and practical significance. Based on such research methods as historical research, literature, case studies, interviews, the following conclusions have been drawn in this research.Firstly, the Olympic mascot, short for the mascot of the Olympic Games, as one of kinds of mascots, is a form of the Olympic Games mascots generated in the Olympic Games, is regarded as a combination of the Olympic cultural activities and mascot cultural. Olympic mascots include the Summer Olympic mascots and mascot of the Winter Olympic Games, belonging to the Games in their respective nature of the decision.Secondly, this study is based on the historical evolution of design and value of the Olympic mascots, three stages has been divided into: the first stage: the initial stage of the Olympic Games mascot (1968-1972); The second stage: the development phase of the Olympic mascots (1973-1991); The third stage: Olympic mascots for mature innovation phase (1992 - present).Thirdly, Olympic mascot design manifested in the history of evolution: Quantitatively, from the beginning to the later more than a single, this change is at the beginning of the third stage; Constructed from the shape, the first stage of the Olympic Games mascots have no other additions, from the second stage almost every mascot is added Olympic rings, marking the beginning to mature specification of the Olympic mascots. From the design methods, from the beginning of the selection of a simple prototype of a simple cartoon animals or anthropomorphic artificial exaggeration was carefully designed to create a complex and even the use of high-tech to attract people to imagine of the Olympic mascots; Prototype from the choice of Olympic mascots focus mainly on the local culture from the beginning, but later more and more emphasis on national culture; From the choice of colors, color matching is also increasingFourthly, the value of Olympic mascots represents the various types in the different stages. The value of germination stage of the Olympic mascot embodied in the aesthetic and cultural values; Addition to the above two values, the economic value is most prominent at the second stage; In addition to these three values ,educational value becomes more and more clear at the third stage. The Olympic mascots have shown increasing types of values. Olympic mascots have become one of most important carriers of the Olympic education.