Analysis On Cultural Values Of New Period Family Moral Play

Family moral play, based on the family life of ordinary people and emotions between family members, is a kind of video works, with national characteristics, which could show natioal and cultural spirits. It is not only because of Social Historical Transition, but also it is correspond to the characteristic of TV media. It often use folklore narration structure with civilian perspective, which embodies the spiritual value orientation of the unique traditional Chinese ethical culture. It naturally focuses on the civilian population to shape the character, and it makes the plot structure with the emotional relationships between family members. Family moral play also uses rich narrative elements to build narrate, and with the unique style of narrative time and space, conflict, and narrative structure, it has created a gorgeous narrate. With the perspective of culture, this paper has make great compare among this type of film and television work, and research on its inner ideological connotation and cultural values. It also quests the cultural origin, human relations, moral feelings, and value orientation of this kind of video works. Also, with the diverse cultural context and cultural request of present dominant culture, elite culture, mass culture, this paper has explored the diverse expression and artistic feature of family moral play. Under global historical background, the effective multi-cultural communication could be used to build the brand of Chinese film culture.Chinese TV is the art product of a specific cultural and economic environment, it has a unique propagation characteristics of the media. Family ethics, is always fast and sensitive to capture the information of age and society, and it has conveyed the concept of change of the times, changes of social consciousness as well as Changes of the national culture spirit. We are facing a lot of social problems, such as intensified social issues, poor human relations, vague moral standards, and the rising divorce rate. Family ethics has show those social issues, people know but not explore deeply, to the audiences. It has shown the different concepts of moral and ethical conflict, to describe our social life of different times and it also let people get the purification of the mind by comparing different moral and ethical concepts, and our Understanding of life and confidence will be enhanced. This article has explored the close relationship between social and cultural character and value orientation from the social environment, and it has also analyzed the impact which family ethics has played on the Chinese family ethics and cultural features of patterns through perspective of building a harmonious society.Three method, literature research, history and logic research, and theory and practical research, has been used in this paper. The paper has explored the inherent ideological content and cultural values through the cultural perspective, Also, this paper attempts to explore the cultural significance of narrative reality, and how to develop the new artistic creation model to promote socialist harmonious society.