Mathematical Model Study On Dairy Products Consumption Demand And Countermeasures In Hebei

As nutrition consciousness strengthen raise the level of income, people demand for dairy products increased rapidly, accelerated the dairy industry development in Hebei province. But it is still at an early stage of development, there are still many contradictions, Such as urban and rural residents' consumption imbalance, market expansion too disorderly,2008 melamine milk powder incident, The Hebei province dairy industry suffered a serious blow, from dairy farming to dairy product market circulation, the whole industry chain is produced severe concussion, Raw milk production, dairy farmers produce confidence, consumer confidence has been hit hard. Another side, this also is Hebei Province on the original dairy production pattern and mode of production adjustment and upgrade provides a hitherto unknown opportunities, The dairy products enterprise should grasp the opportunity for development, actively adopt a series of measures, unfolding self adjustment, implementation enterprise products span upgrading. And the development of the dairy industry is the key, production must satisfy consumer demand. This article through to the Hebei province dairy market consumer understanding of the status quo and dairy products consumption characteristics of Hebei Province, find out the factors influencing the consumption of dairy products, dairy consumption level to provide a basis for improving.This article in view of Hebei province dairy consumption demand and its countermeasure research, mainly carried out the following work:From Hebei province dairy consumption, consumer groups and consumer behavior and habit changes elaborated Hebei province dairy consumption situation of urban residents and rural residents, according to the different levels of consumer demand for transverse contrast to the Hebei Province in recent three years, the consumption of dairy products were longitudinal comparison, and form and image analysis.Through to the Hebei Province four representative, small city and rural dairy products consumption demand investigation, macroscopical understanding of urban and rural residents of Hebei Province consumption of dairy products overall demand. The questionnaire results were classified and calculated, and according to the data from one by one of income level, consumption habits and preferences, nutrition knowledge and health knowledge, dairy quality, government policy, price and convenience of purchase and other dairy products consumption structure of these influence factors. In the microscopic aspect, using logistic regression model the mathematical tools of Hebei Province consume dairy consumption willingness to pay for analysis, through the comparison and analysis of all the factors in influencing the demand to find out the main factors. Use of consumer economy theory and two element theory of structure of economy, from the demand point of view, combined with consumer demand characteristics of urban and rural residents consumption difference, using the economics theory of product differentiation, proposed the use of the product differentiation strategy to improve the dairy products enterprise competitiveness, Hebei province dairy enterprises development strategy choice provide reference. At the same time, through the representative case to conduct a comprehensive analysis, put forward to the suggestion and the measure, for the government to formulate corresponding policies to provide certain figures suggest.