An Evaluation Of Chinese Exchange-listed Electronic And Electrical Equipment Companies' Comprehensive Performance And Study Of Their Financial Strategies

With the rapid development of electronic and electrical technology electronic and electrical equipment industry becomes a new industry which evolving many other high-tech industry. Electronic and electrical equipment industry becomes a sunrise industry in the rapid economic development of the world's because of its rapid development, high technology content and added value. Currently, the electronic and electrical equipment industry has become a leading industry and pillar industry which is developed preferentially in the world.The paper pays close attention to the situation of the exchange-listed electronic and electrical equipment company's development, then chooses 35 companies, and use financial data in 2009 of them, and gets some results that these companies'order of complex that GREE Electric is NO.1, CHINT is NO.2 and HAIER Electric is NO.3, and four influence factors which is debt pay ability factor, profitability factor, development ability factor and capital operation ability factor, through factor analysis. Then constructs the matrix graphs of the three enterprises'factor points and proposes the financial strategies to the firms. In particularly GREE Electric should expand cash flow and improve the level of financial risk prevention, organize mass production to ensure market supply and continuously to lower the cost and to maximize profits. CHINT should shift to the market which is matched with his former core competence to maintain the rent. Or reinforce learning ability, reconstruction ability, coordination ability and innovation ability to integrate the core competence of the firm to reach a new coordinate condition. Or introduce appropriate paradigm of knowledge, strengthen the flexibility of the upper to integrate company's core competence to a dynamic equilibrium. HAIER should convert a large number of variable costs to fixed costs, improve cash flow, increase debt financing to raise leverage ratio. The company should adopt mergers, acquisition and some other capital operation to consolidate the benefits of scale economic and integrate internal and external resource of the company effectively to increase profits. Additional the company should deepen the mode of capital-intensive producing, purchase some major suppliers and distributors'stock to ensure the long-term supply and sales. At last the paper proposes three suggests from macro aspect to accelerate the development of electronic and electrical equipment industry as follow:first, the government should increase the investment in R&D of electronic and electrical industry. Second, the government should strengthen train and introduce talents. At last, implement the strategy for large companies.