The Real Estate Industry Leader - Vanke Case Studies

The Chinese real estate industry is one of the quickest development industries since reformation and opening up, and also will be one of the quickest development industries in the coming 23 decades. Look back history, there are never industries like the real estate industry that is so vitally related to the national economy construction and the common people's life style. And never a market like real estate industry competes so fiercely. In the past ten years, most old-brand real estate companies are defeated by competitors. And in the past five years, the whole industry increases 30% annually above, but the average return on net Assets of listed company fall all the way. Some real estate enterprises still pay high price during their development.As one of the earliest list companies, WANKE'stock price increased 11500% from 1988 to 2005. The main business compound growth rate was 28% from 1991 to 2005. The net profits compound growth rate was 31%. WANKE is the unique company that keeps continuous earning and growth in the first list companies. On its body condenses the successful history of many real estate enterprises. It is the most successful typical model mark of Chinese real estate enterprises which turn from the plan type to the market type. Today, WANKE has become the leader of Chinese real estate industry, and set up the first brand image of Chinese real estate industry.In order to reveal WANKE's success, we focus on finical data, macroscopic factors and microcosmic factors to deep analysis, and get some inspiration. We hope that we can find the success rule from WANKE's experiences and lessons.