Too Odd Mba Training In Marketing Research

Based on the analyzing the market demand and competition pattern of China's MBA training market, the paper studies the influences on the MBA training market's enterprise marketing strategies and puts forward MBA training market's marketing strategy portfolio. Focusing on the inspection and case study of Taiqi MBA training market and from marketing services portfolio perspective, the paper researches on the using of specific marketing strategies to MBA training in Taiqi company and the theory of 4P applying to it. The paper concludes the improved countermeasures and reasonable suggestions to the Taiqi company's MBA training market's marketing strategy from both direct and indirect aspects.