Strategy Of The Strategic Transformation Of China's State-owned Commercial Banks

According to the analysis of domestic and international economic trend, this article investigates the necessity and some influencing factors of the strategic transform of China's commercial banks. The article also deeply discusses the direction, ways and steps for that strategic transform.Recent years, the business environment of international finance industry is undertaking an obvious and fast change such as a loosing finance regulation, more applied informational technology and rapidly developing global finance. In the national finance market, interest and exchange rate reform keep on going; and the comprehensive reform of government-owned commercial banks have started. Under these backgrounds, the problems of strategy of commercial banks are drawing more and more attention now. the strategy transformation of commercial banks means relying on the alteration of external regulation environment, competition environment, customer environment and technology environment, commercial banks carry significant adjustments and changes in their business structure, product structure, domain structure and revenue structure. The strategy transformation of China's commercial banks needs to be a comprehensive, deep and systematical structure revolution including changes both in their develop strategy and management system. As a joint stock commercial bank famous for its innovation, China Merchants Bank transformed the strategy early in China. At the same time it gains great effects, and it brings valuable experience for other commercial banks to refer.At last, this article points out that in order to speed up commercial banks'transforming of strategy, it is necessary to have a policy support as loosing finance regulation, changing banks'tax policy, reducing banks'overall tax level and improving consuming and credit environment.