Chinese Engineering Machinery To Enter The Indian Market Strategy

This essay is focusing on the strategic analysis and research on the entrance of Chinese construction machines to Indian market. Basing on the post-market review and analysis, this essay concludes the today market situation and opportunity. With the understanding of the strengthen and weakness of Chinese construction machinery, the author suggests the strategic program for Chinese construction machinery to Indian market. This essay includes four chapters:Chapter One: The summary of Chinese construction machinery marketing in India. The author introduces the marketing performance of Chinese construction machinery both in China and India, which offers the basic idea for readers. Then the author concludes the experience of Chinese construction machinery in the past years, which shall enthuse the readers to know further and agree with the author to choose Indian market as the analysis object for Chinese construction machinery.Chapter Two: The analysis of competing environment for Chinese construction machinery in India. The author introduces the profile of Indian construction machinery, which gives readers general understanding of Indian construction machinery market. With the crossing analysis on competitors, the author suggests the proper marketing position and ways of development for Chinese construction machinery, who definitely having a great opportunity in this marvelous Indian market.Chapter Three: The marketing strategy of Chinese construction machinery in India. The author concludes the pre-qualification conditions for Chinese construction machinery entering Indian market by surveying, taking part in exhibitions, and working with Indian distributors of Chinese construction machinery. With SWOT analysis, the author clarifies the strength, weakness, opportunity, and threat of Chinese construction machinery in Indian market, and provides the applicable strategic solution for Chinese construction machinery in Indian market.Chapter Four: Executing of strategic plan for Chinese construction machinery in India. Based on the former strategic analysis, the last chapter provides the possible tactical solution for Chinese construction machinery in India. Finally, the author describes the prospective exciting and beautiful future of Chinese construction machinery in Indian market.