Dynamic Competition In The Corporate Evolution

The rules of competiton in many industries have been broken and remodeled by the globalization and technical revolution, which made the market become more complicated and unpredictable. To survive in such a changing and competitive environment, the enterprises should be more dynamic.Based on the review of abundant literature, this thesis takes the enterprises in domestic mobile terminal manufacturing industry as example and discusses the issues related to how to respond and evolve in the dynamic competition. The discussion is from the perspective of evolutionary theory and focuses on the enterprise conducts. We hope this research can enrich the theories on competition and evolution as well as offer some suggestions to the enterprises facing the intensive cmpetition.This thesis starts with the definition of the conceptions used in the research, then makes a review of abundant reasearching literature about the competition and dynamic competition , the evolutionary theory and the enterprise conducts. After summarizing the relevant reasearching literature, the thesis brings forward the evolutionary process of the enterprise in the dynamic competition. At the same time, the thesis advances the conduct framework of enterprise evolution and the match model between the enterprise and competition environment. At the end of this part, the demonstration plan is designed.In the demonstration part, the thesis uses two main methods to prove: the structured content analysis and the questionnaire research. The thesis gets information for the second data, the experts judgement and the questionnaire. Statistics analysis is used to deal with the data. The methods of structured content analysis and the questionnaire research has different emphasis and also supplements each other. The demonstration show validation of several key parts in the model, including the perception of competition environment, the characterristics of the evolutionary conducts, the relation among conducts, match and performance.In the end, it brings forth some measures and suggestions on how to respond and evolve in the dynamic competition for the enterprises in domestic mobile terminal manufacturing industry, which are based on the conclusions and research prospects it makes.