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Lenovo Through The Acquisition Of The Problems Faced By International And Countermeasures

Posted on:2007-03-31Degree:MasterType:Thesis
Country:ChinaCandidate:B YeFull Text:PDF
GTID:2209360185991509Subject:Business Administration
Abstract/Summary:PDF Full Text Request
In December, 2004, Lenovo announced the merger and acquisition IBM personal computing services department, blew for the new turn internationalization strategy has made a sound the bugle. Looks over road of few the Chinese Enterprise internationalization, the success, defeat many, whether associates this merger and acquisition to cause Lenovo to step onto the health road of the internationalization? Regarding this question, each people all have the different view. But may affirmative be, the internationalization is by no means can realize through a merger and acquisition. In fact, this internationalization strategy adjustment has many questions under the gorgeous semblance, for example: The cultural conformity difficulty, the internationalization talented people lack, in the financial hidden danger, the staff outflow and the customer outflow question, Lenovo establishment international strong trend brand are very difficult, the strategic service need to reorganize and so on. Regarding this, the author in carries on the analysis to the profession and enterprise itself, to associates the question which exists through the merger and acquisition realization internationalization strategy in to conduct the research in the foundation, proposed solves the question method.
Keywords/Search Tags:Cultural conformity, Internationalization, Brand image, Strategy service mix
PDF Full Text Request
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