E-commerce-based Customer Value Creation

After adopting EC, enterprises can expand its customer range, improve efficiency and lowering the transaction cost. And more and more enterprises begin to pay attention to and participate in e-Commerce. Customer's choice increases unprecedentedly, in respects such as the channel of service of goods and communication, etc., switching cost is reducing constantly in e-Commerce. Customers have already become the key component of enterprise's value chain network, acting multiple roles such as joint developer, competitor and common creator of the value at the same time, etc., Thus, e-Commerce enterprises should conduct a series of "customer-oriented" customer value creation activities, in accordance with the needs of customers to adjust and arrangements flow of e-commerce services, to create value for customers and ultimately create a sustainable Enterprise Core Competitive Ability. According to this state, this paper has studied how E-commerce enterprises could create value for customers and has given the resolve of this problem in terms of course.Three parts are there in this paper:Part one, I.e. chapter one and chapter two, has made clear purpose and meaning of this paper which is delving resolve of analyzing of research background and research current situation, and set up a customer value creation model under the E-commerce environment by analysis of behavioral characteristic and foundational demand of customers; And then introduced the theoretical foundation herein, concluded the definition of customer value, customer satisfaction and customer loyal and relationship of three, then introduced the drive factor of customer's value and customer's value creation method emphatically.Part two, I.e. chapter three, chapter four and chapter five, is the focal point of this paper. The research of this part mainly launched from four respects: First, through analyzing customer's psychological characteristics, behavioral change and influence factor under e-commerce mode, sum up e-Commerce customer's value influence factor as seven respects in research of combining forefathers. Second, this part adopted the...