Development Of Shandong Duck Group

The reform of the national corporations has attracted attentions of all circles. With the development of market economy, for some inner reasons, it's more and more difficult for the company to adapt to the development of the economy. Little Duck Group, as the typical representative of national corporation, its growth has represented the developing process of most of all the national enterprises. So it's quite significant to study its process of development and summarize its developing experience. This is very important for people to know the development of national enterprises.The paper firstly looks back at the growing process of Little Duck Group and the difficulties it is faced with, showing the brilliant past and its hard situation today, analyzing the exterior factors that effect the development of LDG. The paper points out that the LDG has gone through a short prosperous period under the increasing demand of household appliances in China and then gradually declines.The paper then analyzes the interior factors that effect the development of LDG. It adopts the method of value-chain to analyze the process of its value production. It has found the advantages as well as disadvantages of its development. The paper gives ten important factors that effect the development of LDG, testing the importance of the ten factors adopting the method of investigation among the mid-level carders in the group. Based on the result of the investigation and careful analysis, the paper points out that the decline of LDG is mostly because of its administrative system and some high managers' "officer standard" consciousness.The paper finally analyzes the inner advantages and disadvantages of LDG as well as the developing opportunities and menace from outside adopting the method of SWOT analysis. It points out that the LDG is now in a situation of troubles and opportunities. Only if it overcomes the difficulties and make use of opportunities, can the group develop. The paper gives five suggestions to the group: adopting a shrinking way...