Study Of Corporate Event Marketing Model

Enterprises in their long-term development process will encounter a variety of events, including an incident and crisis. On the basis of the establishment of a sound organizational structure, how enterprises actively, timely and effectively to use crisis or incident is an important aspect. Event marketing is an important tool for market competition of enterprises in the changeable market situation, as well as needs of dealing with the challenges of domestic and foreign enterprises. However, because of our event marketing for only a short time, no systematic theories have been concluded for the reference from event marketing. Therefore, the study can enrich our event marketing model, events marketing theory and practice of Chinese enterprises will have an important event marketing experiences.From the research of a large of domestic and international event marketing theory and a lot of English references, and theory with practice, combining Chinese and foreign enterprises event marketing case comments theory to guide enterprises practice. Targeted to one marketing methods of Chinese enterprises -event marketing, from the research of the status and inferiors, the best ways and methods of event marketing and a suitable principle for different events met by enterprises will be found out. The factors of marketing events, the general model, the implementation steps of event marketing, the attention of problems and difficulties should be comment systematically. The innovation of the article is that, by the nature of the events marketing and general marketing processes, an event marketing model adopted to our country will be established; the operation of the event marketing model, the implementation, the control and the feedback will be explained in detail; and there will be a comprehensive analysis on the practice of event marketing strategies.The article mainly include: Chapter 1 is the Prolegomenon that introduce the background and significance of the selection of subject and explain the research methods, research ideas, major research contents and innovative points; Chapter 2 provides an overview of events marketing related theory, explains the emergence and development of event marketing, describes the characteristics and advantages, and discusses the related marketing theory; Chapter 3 analyses the status quo of China's...