Commercial Retail Banking Customer Relationship Management Strategy Study

The bank of retails business is already the important realm of the each commercial bank competition , around the retail's product innovation and the marketing meanses of the business innovation, each bank is a fee to devote to think. Along with the foreign capital bank entering the Chinese market, high-quality personal customer's resources becomes the focus that the medium foreign capital bank fights competitively. Along with the end of 2006 close by, the date open the outward banking completely, the of the crisis feeling of the local bank deepens increasingly.At the competitive advantage aspect, erudite personal customer's resources , is a big advantage of the local commercial bank;The technique means of the excellent retail price business service and with the customer serve is central principle, then is a strong item of the foreign capital bank.Develop the bank retail business strongly , discover customer's resources , keep the high-quality customer, is an important topic that the current local commercial bank focus on .Customer relation management( CRM) is in the concrete body of the service principle ,the essence is to make people the center, its usage of the retail business section in banking, can above-mentioned topic that in aid of bank solves to face.This text is in bank retail the business service of customer related to the strategy method etc. of management to do more thorough study with system, hope to provide some meaningful references,for the our country commercial bank of retail business open the exhibition.Base on analyzing the existent problem which in the current commercial bank retail business section relate to manage concrete application of strategy, the way of thinking and results of the comprehensive people of the past research, the usage method of the...