A Company In Chengdu, The Group Insurance Market Competitive Strategy

By right of the chance as China's continuous efforts in complying with WTO committments, China stepped to openning insurance market to the outside world, not little foreign capital insurers cooperated with the state-owned enterprises to swarmed inland market. Faced all the better fiercely competitive life insurance market and without intermission incremental demand market, how should the foreign fund insurers obtain comparable competitive edge and initiative position in new insurance market through gear competitive strategy to local conditions, then be able to master the various drift of supply and demand, but then , establish and carry out competitive strategy ? All of this already became the key problem which are used to be solved urgently, especially were most important for those corporation which one got accustomed to bring along expansion toward another personal insurance against had utilized the regional market within group insurance.The institutional transformation about multi-levels retirement & pension plans and fundamental medical treatments had provided the high-blooded external environment for the development of group insurance in China. Whereas, faced foreign capital insurers had thick and fast landed in market of group insurance, based on a long history and layout of long-term strategic network, inland insurer absolutely structured higher barrier of entrance for new entrant. How should the foreign capital insurers reach the extensively social expectation about foreign capital insurer in the market, and surround the research and analyses of solution of this problem through the integration of advantage and disadvantage, crystallize economic and technical chance & menace about group insurance, motivated strategic key executor's foundation- oriented of individual values, as above solution had been became the investigative inducement of this paper directly.This paper was combined in the marketable competitive situation of group insurance in Chengdu, selected group insurance department from Company A by way of the object of research. As borrowed ideas from the existing theoretical foundation about strategic management and marketing, from a point of view for competitive...