Abc Yancheng Branch Samsung Branch Marketing Strategy Research

At present, there are many deficits such as having no market philosophy ,market planning, having no explicit partitioning, positioning and selecting target market in our country's various commercial banks. Their products are lack of innovating. Many products are homogeneous and low technology. Their services are not perfect . They are unable to provide high added value service .The marketing way is a type of extensiveness. Our commercial bank marketing ability insufficiency has seriously restricted their market competition ability and the profit ability. In order to adapt to future heat competition and challenge, our commercial banks have to transform their marketing philosophy. They set up a philosophy ofmarket---oriented and customer---oriented.The SanXing sub-branch subordinates Yancheng branch, Agricultural bank of China. It is one of ten sub-branches. It is extremely important and urgent problem which carry on marketing plan in a sub-branch. This article takes the SanXing sub-branch as the research object. The author has carried on the detailed analysis using the SWOT analytic method to the SanXing sub-branch's external environment and internal strength and weakness on the basis of current popular marketing theory. Then the author uses a more reasonable method to subdivide the market and selects the target market of the SanXing sub-branch. Finally the author put forward some corresponding practical and feasible proposals about sub-branch's marketing tactic basing on the service marketing 7PS, in order to make the SanXing sub-branch a great stride on marketing plan .