Enterprise Information Network Brand Research

Enterprise informatization's purpose is to raise a enterprise production control efficiency and strengthen enterprise core competencies, along with 90's in 20 centuries of the Internet develop rapidly, having already come out tiny machine ages but getting into an Internet ages. According to the statistics in 2003, the amount of American network customer already over 150,000,000. According to latest of 《Chinese development condition of the Internet statistics 》 , the total number of Chinese network customer already through exceeded 110,000,000 people in 2006, the website amount is more than 690,000, China has become the Internet big country of only next to United States. The computer took us into the information ages in the 21 centuries, people's work and lives all have already not got away from the help of computer. Beyond all doubt, the business having something to do with Internet has already become the enterprise information-based point.Get into 21 centuries, the consumer's good education background and increasingly characteristic concept of value, make them although at total up the product inclining to be keeping with the public to turn with quality and service hope earnestly in the function and the information to serve etc. aspect in the meantime can satisfy a special request, the brand ages emerges with the tide of the times. The brand embodiments a character, prestige and image of enterprise, the success brand is a enterprise to keep long-last and prosperous vitality one of the most valid means. Turn ages with quality in the product, who owned brand, who can predominate a market. But, grow to erupt an exhibition a successful brand and is abundant it continuous with perfect, keep on to create profits constantly for the enterprise, need perfect brand theories to guide.The information has already become the production factors, important and economic resources, such as land, funds and labor...etc. Chinese enterprise of information-based have already got into an Internet ages. The Internet has already gone deep into social activities of square aspect noodles, become social influence greatly, development foreground amplitude of new industry and new medium,...