Study Of The Origin Of The Brand Of Industrial Clusters In China

Industrial cluster is an important economic phenomenon in regional economic development, whose basic characteristics are industrial agglomeration in the geography space. In the view of brand theory, industrial agglomeration also produces collective brand effect based on the place of production.Through the review of the theory of industrial cluster and brand, I noted that the past theory had not paid an attention in the research of the brand problem of the Industrial cluster.On the market with incomplete information, because of asymmetric information of product, the brand makes value through reducing the consumers' choice cost.As a result, for the research of brand theory, need to base on the research of the product information. This paper consider that information of the place of production can influence the choice behavior of consumer, so have a brand effect, and put forward the concept of the brand of place of production.Further, the researches have shown that the product brand and the proof of place of production forms the information chunk, on which the consumer evaluate the product, so this paper thinks that the product brand and the band of place of production have certain replacing effect. According to the property of the public product of the brand of place of production, this paper establish mathematics model to analysis the type of the industrial cluster, and draw a conclusion that the different industrial cluster have the different construction pattern of the place of production.This paper is mainly composed of five parts. In first part, this paper reveal the problem of the brand of place of production that arises in the economic development of our country, and explain that the brand of place of production is realistic problem, which need further research in theory.In second part, this paper review the theory of the brand and the industry cluster, find that have little paper pay attention to the research about the brand of the place of production.In third part, this paper referring to the research of the effect of place of production, puts forward the concept of brand of the place of production, discusses for its characteristic.In 4th part, this paper establishing the game theory model, analysis the...