To Attract Foreign Investment And Implementation Of Brand Strategy Research

Famous brand is a kind of brand, and what's more, the outstanding person in brand. Under the condition of market economics, famous brand have become an invisible force of promoting enterprise and national economic to grow up strongly. Famous brand can produce an effect of appreciation of value. That an enterprise possesses famous brand not only shows its economic strength and market position, but also reflects its develop-force continuously. That a country possesses famous brand or possess how many kinds of famous brand, is not only the sign of measuring its level of science and technology and economic growth, but also reflects the international position and comprehensive strength of this country. Today, in the times of world economic globalization and high Integration, the famous brand of a country have become a golden key of this country to occupy home market and enter into international market. Who possesses famous brand, whose financial resources will roll to roll, Who will get advantage in market competition and stand in an impregnable position. It becomes an important ring in countries economic development to found, protect and develop famous brand.Since reforming and opening up to the outside world, our country introduces and uses foreign capital actively- 562,100,000,000 dollars totally up to 2004 years. Foreign capital gushed in large quantities, which makes the national famous brand of our country gotten the capital and technology of transform and development, promoted the technology update of the national enterprise of famous brand and raised product upgrading and competition ability, such as the famous brand: "Association of ideas" and the "Haier". But along with foreign capital entering into home market, a lot of foreign famous brands which have high famous degree, high beautiful reputation degree and solid capital technology carry out " surround and suppress " for national famous brand: Seize market share, eliminate national famous brand, some national brands such as"FUKANG"automobile," white cat" washing powder disappeared in the market. It causes huge loss of the national famous brand- these intangible assets of our country. Therefore, how to deal with correctly the relations of introducing foreign capital and protecting national famous brand, which not only concerns national famous brand whether to stand in home market and walk into world, but also concerns the...