Study Of Evolution And Development Of Regional Tourism Cooperation And Competition

Co-opetition model is a new discussion in tourism development research field. However, the now study target in sphere of tourism learning is only on either inter-regional tourism cooperation or inter-regional tourism operation. What is more, the now research progress is at the elementary stage and the study depth is be short of. The relationship just as the evolutionary dynamics analysis between inter-regional tourism cooperation and inter-regional tourism operation is neglected. Thus, in this paper, the evolutionary dynamics analysis and development of regional tourism co-opetition model are studied based on the case of Xi'an and Xianyang.In this paper, the systematic theory and the game analytical method are used to study the regional tourism co-opetition model. The systematic theory point out that the tourism development can be seen as a big as well as complicated system. Each factor in this system is not only interdependent but also reciprocal causation and mutually condition. The prerequisite, guiding cause, ways, pattern, motive power and prospect can all be studied by the way of systematic theory. On the other hand, the co-opetition game strategy can be used to analyze the development of the tourism co-opetition model, which emphasize on both cooperation and operation.On the basis of the case study of Xi'an and Xianyang, the systematic theory and the game method above mentioned are used to analyze the evolution and development of "Xi-Xian" regional tourism co-opetition model. The paper point out that, in circumstances of the social system opening further, which is caused by the economic globalization and regionalization, the formation of zone- peripheral model lead the tourism development of Xi'an and Xianyang imbalanced. While the challenges caused by the WTO are unprecedented, the tourism competitive strength of Xi'an and Xianyang are both inadequate to counter with other tourism cities both domestic and abroad. Thus, the two cities' best game choose is regional tourism cooperation. However, according to the systematic theory and game analytical method, the regional tourism cooperation usually said and viewed is regional tourism co-opetition indeed. Therefore, the Xi-Xian regional tourism co-opetition model is the result of the two son-systems' self- organization, whose motive power is from the internal system not existing "intervention" nor "directive" , namely , the "operation" and "coordination" inside the two son-systems. What is more, the future of the "Xi-Xian" regional tourism co-opetition model is to upgrade the two tourism destinations' tourism location. At last, seven development strategies such as the two cities' overall image upgrading, cooperation and symbiosis of tourism enterprises, tourism resources sharing and reorganizing, tourism products updating and developing, the spatial combination and reorganization of tourism products and so on are pointed out.