Product Life Cycle Theory And Anseriformes Model

After the World War II, with the rapid development of international trade and thechanging patterns of trade, the traditional trade theory has failed to explaincontemporary international trade problems and certain phenomena. Vernonintroduced product life cycle theory according to developed countries' innovating newproducts, while Japanese economist based on developing countries introduced FlyingGeese model. This article introduces the core of these two theories, and comparesthem as well as explains the problem of the two theories in the current internationaltrade and their subsequent development.