Hunan Unicom Users From Network Analysis And Countermeasures

With few decade years' development, the China telecommunication market has evolved from perfect monopoly to monopolistic competition. Meanwhile, competition among these telecommunication companies has shifted from network resources to market share, with its focus changing from new customers exploring to retaining loyal customer together with attracting new users. Consequently, there has been an increase in the off-network ratios.This paper analyzed the customer churn status quo facing Hunan Unicom with actual data and facts obtained from Hunan telecommunication market. Meanwhile, in order to address the dilemma of "pour in, mass out", the writer elaborated the solution of this issue on the strength of relative customer management theory, such as the Customer Lifetime Value Theory, the Customer Life Circle theory, Customer satisfaction and loyalty, finally brought forward the guideline on these countermeasures as well as some specific tactics which can be adopted at different stages of Customer Life Circle.This paper is expected to shed some light on the operating procedure of Hunan Unicom. It can also do help strengthen customer relationship management of other telecommunication companies.