Products Tai Nami Coatings Co., Ltd. Strategy Study

This article is a series strategy of Pintech coating company for marketing research, new technology development, production, logistics and sales. It contents enterprise survival environment, coating industry prospect, development, investment scale, technical situation, marketing operation, profit, risk and so on.Coating belongs to fine chemicals, it has special characters like small scale investment, high profit, easy to return. It is widely used many fields. First, with the fast development of economy, coating industry has a rate of 6% increase during the period of 2000-2004, it was stimulated by fast speed development of architecture industry. Second, the application of wall coating is encouraged by every local government. In these years, construction ministry calls on forum in every year. Many policy were also published to encourage the application of coating, it was good for the coating environment developing. On the other hand, its easy application, good protection and decoration with the fast development of economy, can meet many field requirement. In addition, china has so large market with 1.3 billion population, we do think coating industry has a very bright futureAs we analyze the coating industry, there is no one corporation belongs to the fifty biggest coating companies in the registered 8000 companies. There is also less than 3% companies have the production capacity more than 5000 tons. So no competition between local companies with these multi-national companies. In the 90th of last century, many multinational companies entered in china to share the coating market in china, of cause, they brought many advanced ideas and new technology, many people were trained in these companies, it was the foundation of human resource for peaking nation coating industry.Pintech follows up the prosperity of china coating market, relies on the nano-tech by Chinese academy of science and a professional team, has the strength of new technology development, marketing masterminding, ideas for international sales, stable manufacturing technology, standard of management and based on people. Considering hi-tech national brand as ourselves task,toe the scratch, fully compliance with china law, max the profit for company, train a team for coating industry, to be satisfied with various requirement, try our best to leave a splendid chapter in china coating industry. Meanwhile, Pintech will always fill with youthful spirit, continually face the market competition, return to society with high quality product together with the other craft brother.