Supply And Demand Of Customer Value To Match The Theoretical Model

Super customer value is regarded as the main source of the competitive advantage of the company. Although there are some researches about the relation between customer value and competitive advantage, there is not an agreeable theory about it.More and more scholars address that although competitive advantage is internally derived but not gotten by selecting market actions, if the company's capability is not admitted by the market, it can not build the competitive advantage for the company. However, the recent research of customer value concentrates on the function and mechanism of customer value to help company to build competitive advantages, a little on the problems how to maximize the customer value on the condition of limited capabilities. Though many researches noted that core competence should math customer value, but the systematic theory of the match mechanism doesn't appears till now.This dissertation attempts to probe into the customer value theory by using the internal competitive advantage theory as reference, and attempt to present a new research thread about the match theory of customer value demand and supply by summarizing the related researches about it. Based on the discussion about customer value, this dissertation systematically analyzed the relations between customer value theory and competitive advantage theory, resulted in the conclusion that the match of customer value demand and the company's core capabilities and resources supply is the key mechanism to build competitive advantage, then formed the match model and theory of customer value demand and supply which were demonstrated and calculated by mathematic method and tested by empirical data. It also presented a simple index and calculation method about the match degree of customer value demand and supply. And at last it summarized the strategies and tactics about how to build competitive advantage via customer value and gave a referential model.