Interaction Level Under The Relationship Between Quality Of Research On Relationship Value. Mechanism

In today' s business markets, a growing number of companies develop close relationships with their suppliers to cope with the pressure of increasing competition. There is a rich and growing body of research focusing on buyer-supplier relationships in business markets. Drawing on a variety of approaches and disciplines, such as social exchange theory, transaction cost analysis, the resource-based view of the firm, as well as the interaction approach of the IMP group, researchers provided many insights in the nature and mechanisms of buyer-supplier relationships and conceptual frameworks and integrated models of buyer-supplier relationships. In the service market, the importance of customer value has already recognized by the researchers, in the commercial market, value is also essential, supplied the chain theory already to prove the value is the foundation of commercial market management, and is the competitive advantage origin. The enterprise has the value acceptation, the value creation, the value assignment with different organization, it is contact with information, market and technical, management efficiency, Therefore, the partner needs to know how value is created and how to uses these factors to serve for oneself to achieve the competitive advantage.In other words, the concept of relationship value has attracted increasing attention among marketing researchers and practitioners alike. value as the cornerstone of business market management because of the predominant role that functionality or performance plays in business markets. How use the relationship marketing into the study of the value question is a vital topic, the research of good relationship quality for the value mechanism is very important for us. In particular, trust, satisfaction and commitment are identified as focal constructs of relationship marketing.The content of this research includes three parts. Firstly, based on the formerly researches , we put forward the construct system of relationship value and relationship quality, especially, we see relationship from three levels: episode value, relationship value, network value using interactive theory. Secondly, we summarize the former research about relationship quality to relationship value and functionmechanism model. Thirdly, we make empirical study about the relationship between construct of relationship quality and relationship value. The present paper investigates the theoretical foundations of relationship value and identifies three underlying dimensions, they are episode value, relationship value, network value, and the relationship quality is three underlying dimensions: trust, satisfaction and commitment. This conceptualization is tested using data from a cross-sectional survey among some purchasing managers from manufacturing companies. Through the literature review in this field, in the dissertation, we summarize the construct system of value of customer asset and bring forward the model of this construct and its influencing factors. We aim to explore value of relationship, to prove this model, we investigate some firms by questionnaire, and used Structure equation ( SE ) to analyze the investigation data scientifically. The result proves most hypotheses and modifies others. The scale development process is presented and directions for future research are discussed.