China's Consumer Analysis Of Constraints And The Way To Expand

Starting from the relationship between consume theory and economic growth theory, this thesis states the relationship between household consumption and economic growth, points out that economic growth need the growth of household consumption which is suitable to its developing speed, then elaborates the current situation of domestic household consumption and in the end analyzes that the insufficiency of household consumption restricts domestic economic growth seriously.Secondly, on the basis of the analysis of three basic aspects: consume subject(consumer), consume object(consume products and services) and consumer environment, the thesis sets forth the current main restricting factors of domestic household consumption. In the aspect of consume subject, the direct factor of determining propensity of consumers is income level. In the first place, this paper introduces the transition procedure and current situation of domestic income distribution, and the major contradiction of current stage that the unreasonable income distribution causes the enlarging of income gap. Furthermore, it analyzes the major causing factors of such unreasonableness. In the respect of consume object, basing on the empirical analysis of domestic household consume structure changing tendency, it analyzes the projecting contradiction between supply and demand from two aspects: the contradiction between the industry structure of supply, product structure and demand structure, and inadaptability between supply price and demand price. Judging from above, it states that supply and demand contradiction is the inside factor restricting consume structure from promoting. What's more, among various aspects of consumer environment such as society, economy and natural environment, the author puts much emphasis on the systematic reform of social environment, price going down leading to the change of consumers'expectation, micro market environment of consumer, imperfect using environment and still existing restricting consume policies which restrict the consumption of household.In the end, given the analysis of restricting factors, it puts forward the methods of expanding domestic household consumption: through adjusting tax system and consummate social security system to redistribute income in order to mitigate the income gap among inhabitants and stabilize revenue and expenditure expectancy;using price mechanism to regulate the contradiction between supply and demand structure and price. The main strength restricting rural consume is from the insufficiency of consuming power, and correspondingly it points out path to improve income of farmers aiming to activate rural market whose consume is quite insufficient now, and at the same time to relax the over-sufficient supply pressure of traditional consume products. One step forward, this thesis sets forth the measures to improve consume market and using environment with the aim of stimulating household consumption.