Cgm (dalian) Company Marketing Strategy

Although the principle of marketing has some kind of generally, it applies in the shipping enterprise should combine with the industry. This paper attempts to introduce marketing theory into shipping of our country. In the new environment of globalization of economy and China's entering world trade organization, this paper made researches on the application of marketing theory in shipping enterprise. With the new research achievement and developments in marketing field, this paper brings forth some new ideas..With the development of international trade , the development of shipping in China and why we should introduce marketing theory into shipping of out country, analyzed the theory of shipping market, the supply and demand of shipping market, and price elasticity of demand of tramp shipping market and container liner shipping market.This paper tries to find the better way to run CMA CGM container shipping company through analyzed the external environment and interior environment in the shipping market. Making sales strategy , and find some ways to insure to fulfill the target.