Chinese People, Ensure The Implementation Of Crm Strategy

In order to obtain a competitive advantage and maintain it in the long run, it's increasingly necessary to analyze the business operation system using the Value Chain Theory. The key of increasing the core competitive advantage of PICC is R&D by the Value Chain Theory. As insurance companies become more and more specialized, R&D proved to the core competitive advantage of PICC. Hence R&D is made up of the main factor of CRM. R&D proved to the core competitive advantage of PICC. By digging into the available financial data, analyzing the profitability of different insurance products, and further study of their customer structure and profit contribution, PICC found great disparity in customer contribution. They found that valued customers contributed to the majority of their profits and are their competitive advantage. As valued customers became corporate strategic resources, we must accordingly allocate resources to these customers to maintain their loyalty, provide them with the services and products they needed, and in the meantime increase our profits. By analyzing the Value Chain Theory and the available financial data, we propose a business operation model based on CRM. According the current IT infrastructure of PICC, we propose the CRM strategy for coordination in the end. We propose a logical framework of CRM and functions of three layers in PICC. We propose most important part of the integration at the base. CRM strategy points the direction of IT construction for PICC. In the end, we point out that constructing the business operation system based on CRM will decide the future of PICC.