| Follows the Chinese dairying potential market transforms gradually into the reality market demands,the Chinese dairying industry enters the mature competition stage. The milk source is the foundation, the sale is very important. The efficiency and the quality from the product to the terminal channel becomes the focal point which pays attention in the intense market competition. In view of dairying industry business management characteristic, channel management pattern as well as the urgently need, the author takes the implementation of distribution management system in YiLi Group as the example, introduces the critical factors at the stage of software provider choice, IT planning and system implementation. The system successful application helps the YiLi Group promote the management efficiency, strengthen the channel real-time management of the sale, the logistics and the finance, complete the transformation from the traditional manual control to the information system control. At the same time, the author hopes shares experience with others, helps the more enterprises use the information system successfully. |
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