Yan America Paint Marketing Management

There are fierce market competition in the coating trade, in order to achieve success and establish in an unassailable position in the competition, Yanmei Chemical Limited Corporation propose a series feasible competitive strategy scheme based on the further investigation . And marketing management research looks at the key point of every work.Yanmei Coating marketing management research study Yanmei Coating marketing management through analyzing to the domestic and international coating and our company market environment , stress that studies Yanmei Coating marketing management, Confirm what kind of goal market is chosen and the marketing tactics that should adopt, how to manage goal market. The core that this text explains is to study the importance of Yanmei Coating's marketing management, analyze the existing problem of marketing management, to the goal markets chosen, put forward the marketing tactics adopted.Link closely goal market describe brand strategy , is it suit goal market, Yanmei Coating to find, design the products suitable for the target consumer group, offer the corresponding service to meet demands of customer, establish the relation prone to specific value to the customer on the goal market, improve customer satisfaction, thus realize company's interests are maximized , through meeting the demand taking customer's demand as central contemporary market economy on Yanmei Coating's marketing management.