Media Supervision, Institutional Environment And Accounting Information Quality

Building the SME board is an important measure to the multi-level capital market,is the prelude of the gem. It including the most emerging and the vitality of the companyin recent years. its original intention isa function of the allocation of resources on demand. But it evolved into mass market scarce wealth concentrated in some lucky man, lead to serious cash to shareholders desire, twist to the wealth effect. And the allocation of resources will lead to the loss of investment efficiency, and ultimately will directly harm the interests of investors, and the problem of information disclosure of the listing Corporation is the point at which the parties.High quality accounting information can reduce the information asymmtntry between the users and help the management staff making the effective decisin,Which is conducive to the potimization of resources and sustainable development of the market.In recent years,the role fo media supervision plays an more and more improtant role in the market.The paper through literature review found that media supervision based on the administrative power intervention,which influence the quality of accounting information disclosure consigned agent theory and reputation mechanism, Different institutional environment shows the differece of politica,social and legal basic,and these rules anre the important factor that determein the deveopment of captial markent,preperty right seructure,policy and corporate governance characteristics. So the institutional environment is an important part of the system of the governance of listed companies, market environment not only directly affect the ringing behavior of the company.Based on this, the paper takes 2010-2013 years in China’s SME board listing Corporation as samples, analyzes how the media supervision and the system of environmental impact on the quality of accounting information,at the same time collect the positive and negative economic news reports of the SME board listing Corporation and selects the Shenzhen stock exchange financial data of the SME board listing Corporation information disclosure quality mark and relevant Sample Firms in 2010 to2013. In order to explore the strength of supervision of the media Supervision Certificate is conducive to improving the SME board listing Corporation information disclosure.Main research results are as follows: good system environment is helpful to improve the quality of accounting information, the media supervision do is independent on supervised object outside the third party a supplementary role to the system. so as to improve the accounting information disclosure quality; with respect to the good system environment, poor institutional environment media guide company informationdisclosure behavior of the more obvious effects.This paper enriches the research perspective of quality of accounting information, provide certain theoretical basis for the system construction in various areas, improve the system environment, also can broaden the perspective on the issue of information disclosure and rich media in the relevant field of study and results. In order to provide a new way to improve the quality of accounting information.