A Study On The Development Strategy Of Rural Credit Cooperatives In Yunnan Province Under The Background Of Internet Finance

The emergence of the Internet has changed people’s life in the original. With the popularity of network technology and mobile communication technology, in recent years, our country’s financial presents a momentum of rapid development of Internet, first of all, let’s look at what the Internet is the financial, the so-called Internet financial it network finance,electronic finance refers to on payment, social network and Internet tools such as search engines, so as to realize financing, payment and information intermediary business such as an emerging financial, it is not a simple combination of Internet and the financial sector, but the traditional financial industry the emerging field of combining with the spirit of the Internet. From the narrow sense is refers to the related business, which trade on the Internet,including network banking, securities, insurance and other financial services network, in broad terms refers to the network technology as the support, the sum total of all financial activities on a global scale. It includes not only the special financial network, including network financial security, the network financial supervision, etc. Under the precondition of the development of the Internet, big data, cloud computing, e-commerce and other new words have become the indispensable important component in the People’s Daily life, every day we can feel the Internet financial brings to our life great changes, to say the Internet finance has already permeated each of us lives, has become the one of our way of life. But it gave us the effects of traditional financial industry also is worth our deep reflections on.Of rural credit cooperatives in our country, its system development in yunnan province at the upstream of the stage, but we see in their achievement at the same time also can’t be smug, compared with the foreign Banks and large state-owned commercial Banks in China,has not been perfect financial software and hardware facilities, the bank of traditional business still accounted for absolute proportion, and intermediary business, especially in e-commerce business, there is still in the stage, the reform of rural credit cooperatives is imminent.Internet financial and bank cooperation, integration development is the absolute principle.Simple Internet financial will not destroy and replace commercial Banks, but make up the bank can’t touch the blind spots, both complement each other and with the bank. First bank can make use of the advantage of the Internet to promote its own business model and industry upgrading, through the Internet with financial cooperation, further enhance the ability and efficiency of the service. Second bank financial accumulation can be done via the Internet and data mining customers, thus greatly reduce the transaction costs of Banks,but in the end settlement and basic financial services clients still need through the bank.Especially in terms of micro, small and medium enterprises credit, how to manage the effective fusion Internet financial and banking business will be very important to the development of small and medium-sized enterprises. Commercial Banks have perfect internal control, credit resources is adequate, but difficult to achieve for a variety of reasons for small micro enterprise wide coverage, and the accumulation of the Internet financial transaction data and evaluation can be effective complement of the bank, can let the bank better lending before review, credit checks, post-loan review, monitoring the loan money flows, so as to better control the credit risk. Credit cooperation, such as industrial and commercial bank and pay treasure to her U- the emergence of BANK8 prove the bank the benefits of using the Internet platform for small and medium-sized enterprise customers.In the Internet aera of ubiquitous, as the mainstay of traditional rural finance, rural credit cooperatives will matter is not how many financial products to achieve the Internet, but we must first from the thought consciousness to the Internet and integration trend of the financial sector, according to its own business characteristics and risk appetite, rural credit cooperatives and practice under the Internet environment of commercial bank’s development strategy, one of the most important is to handle properly the relationship between the following aspects: the first is to maintain the traditional advantages and to explore new territory, the second is to coordinate the relationship between the short-term interests and long-term development and also deal with the relation between customer experience and risk control, finally, to solve the relationship between the business innovation and compliance in accordance with the law.Yunnan rural credit cooperatives established although has been a long time, but due to the low starting point, historical burden is heavier, weak foundation; And other large state-owned commercial Banks and other joint-stock commercial Banks, the asset scale,asset quality, scope of business, personnel quality, have very big difference between software and hardware conditions, in this context, yunnan rural credit cooperatives should dig their own features, analysis of the environment, to realize their own disadvantage,compared with other Banks also want to see the advantage of the existing, and help to find belongs to own development opportunities. Through the implementation of differentiated positioning strategy, constantly absorbing the Internet genes, realize its own survival and development of rural credit cooperatives.