Research On Evaluation Method Of Corporate Brand Value Based On Inter Brand Value Evaluation Model

As the development of the economy and the coming of the knowledge economy time, the competition of products is no only about the price and the quality but also the brand. The brand has been the first condition to consider for customers. The brand is not only important for commodity sales but also for the development of the company. When the brand was been confirmed as an intangible asset, its importance was more obvious. As more and more companies assess the company brand value and put the quantitative value into the balance sheet, the company brand value assessment gets huge attention. And the study to the company brand value assessment methods is the point. But because of the uncertain of the brand and the brand value, different scholars have different understandings of the brand value from different perspectives. And they establish all kinds of the brand value assessment models. The author analyzes the study of the brand value assessment methods in the world and find the study to a certain company has more practical significance. So the article studies the company brand and explores the company brand value assessment methods based on the certain define of the brand value. The author thinks the inter brand value assessment model is better by analyzing the five typical brand value assessment models. And the author uses the ahp to adjust the weight of the brand intensity factors and improves the method to determine the brand intensity based on the study on Tencent brand.