Research On Marketing Management Of Mobile Jewelry In S Jewelry Sales Company

Jewelry in People’s Daily life has disappeared for a long time, until the early 1990 s. With the development of reform and people living standard rise, jewelry began to get the favor of people. The jewelry market and jewelry industry in China started initially. After that, the jewelry market has experienced a rapid development and has entered a competitive stage. At present, the serious product homogeneity、low level of price competition and fraudulent discount promotion has become the main problems faced by the development of Chinese market. S jewelry company is a regional jewelry sales company and also faced with some problems.Flow based on S jewelry company store marketing management as the research subject, in the marketing management, under the guidance of related theories and research achievements of dissect type S jewelry company’s existing marketing management analysis. By analyzing the timing of the marketing management operation conditions, analysis of relevant historical data, to summarize marketing management advantages, to study the S jewelry company channels and the role of marketing management, channel structure and process, channel conflict, channel strategy and channel design. On the basis of the analysis, in combination with the practical situation of S jewelry company, focus on the marketing management to study the related factors and methods of the design and development, puts forward the concrete, actionable marketing management solution.Combined with marketing management common problems and the characteristics of S jewelry company, this paper study S jewelry company marketing management, existing problems and solutions of S jewelry company made an evaluation of the marketing management present situation, the company’s existing market channel mode, status, reveals the existing problems and causes of the problem analysis, S jewelry company marketing management improvements are analyzed in detail, and deeply discusses the marketing management improvement plan, is the core part of this article, set S jewelry company marketing management improvement plan and evaluated and curing.