Value Creation Ability, Growth Rate And Financial Strategy Of Investment And Financing

As the end of medical reform of the "12th Five-Year Plan" and the beginning of medical reform of the "13th Five-Year Plan",the policy of the pharmaceutical industry has been made frequently and changed a lot in the year 2015. All these various changes of policies and environments indicates that the pharmaceutical industry will face a profound change,which are both opportunities and challenges for the industry of pharmaceutical.As the author is working in the pharmaceutical industry at present,so I want to do some research which is related to the pharmaceutical industry,especially about how enterprises consider the relevant factors when they choose their financial strategies.In this article, the author mainly selects two factors,which are the ability to create value and growth rates of the relevant enterprises,and then I will carry out the detailed research and analysis by combining with the two companies of Xinbang pharmaceutical and Yunnan Baiyao.The reason why I choose these two factors is that,for any enterprises, these two factors should be considered at all their stages.The conclusion is that companies can take fully advantage of sales growth, sustainable growth,return on investment and cost of capital and then combine with the financial strategies matrix to decide which financial strategy can be used by enterprises.I hope that this conclusion can give the pharmaceutical companies some suggestions when they choose corporate financial strategy in the future.This paper is divided into four chapters,and the first chapter is the preface,which briefly introduce the background, significance.and the research ideas and framework of this article;The second chapter is the theoretical review,which mainly reviews the related theory;the third chapter is the case study which is also the key section of this paper. In this chapter.the author mainly analysis how the creation ability and growth rates can affect the financial strategy choice of the enterprises based on the theory of value creation,sustainable growth and financial strategy matrix; The fourth chapter is the conclusion and prospect,which mainly make some conclusions according to the analysis of the third chapter and then carry out some prospect.