Research On Strategic Management Of HTL Company

In order to keep trade secrets, this company which is discussed in this article does real exist, the name with HTL company instead. HTL Company is a small newly established trading company, facing increasingly complex and changing environment, HTL Company hope to conduct a comprehensive strategic analysis to find appropriate strategic planning, in order to seek steadily development.This article introduces the company’s strategic management at home and abroad,and analyses the characteristics of trading companies and industry trends. This article started from the status of HTL Company, analyzed the main problem it faced. PEST analysis and the environment through the “five forces model” competition factor analysis, and industry growth and status quo analysis, business and industry in which the macro to dissect the external environment, identify business advantages and weaknesses. Through the SWOT analysis strategic analysis, develop a company’s overall development strategy and the basic competitive strategy. Finally, describes the implementation and safeguards of HTL Company‘s development strategy.With the modern management theories, the industry environment, development status is mainly studied in this article systematically, bring out the appropriate strategic planning for HTL Company. The emphasis of this article is on the application of real-world strategy, it’s valuable to reference both for theoretical guidance and actual operation.