Analysis And Improvement Of Cost Management Of Advertising Company

With the increasing competition in the market, for enterprise management, cost management more and more high, the importance of strengthening the cost management has become the important means to improve economic efficiency,enhance the competitiveness of enterprises. Is part of the army of many businesses,advertising companies for advertising companies, cost management is an eternal theme. The rapid development of modern advertising companies has long been at the expense of the high cost, on the financial performance for high cost, high cost, less profit. Cost management is one of the main reasons for the rapid development of advertising company. Therefore, for the advertising companies, cost management is particularly important. Taking A company as an example, analyze the advertising companies cost management and improvement, enhance the enterprise the competitive ability.In this paper, the cost management refers to the management of the office cost, due to office costs accounted for the proportion of the total cost is quite large advertising companies, as a result, cost management is the core content of financial management,strengthen the cost management in enterprise, reduce office cost is of great significance. This article selected topic significance mainly include the following:first of all, the cost management analysis and improvement can regulate and perfect the enterprise internal management; Second, the overall cost management analysis and improvement can improve enterprise operation efficiency, reduce business operating costs; Again, the cost management analysis and improvement to increase corporate profitability; Finally, cost analysis and improvement management can strengthen the discipline of finance and economics, prevent the corruption.In this paper, through literature research, survey method, quantitative analysis, sum up method and other methods, the first research advances in the research of cost management and control system of the cost management relevant specification, then find out the current situation of cost management of A company, for A company to in-depth analysis of the cause of cost management present situation, the final cost management improvement Suggestions and solutions are put forward. This paper puts forward the following Suggestions for improvement and cost management solution:first, the cost management of the guiding ideology, objectives and principles; Second,to optimize the cost internal control system; Third, enforcing the cost internal control system; Fourth, optimize the environment of internal control cost; Fifth, establish costopen system, implement cost assessment. This paper puts forward the improvement Suggestions and solutions, can be widely used in advertising enterprise cost management, can enhance the profitability of advertising companies, enhance the competitiveness of the enterprise market.