Research On The Accurate Marketing Strategy Of Meikailong Community In

Since the reforming and opening up, China has undergone tremendous economic and social changes, home arts industry changes into consumer goods from durable goods, the original home marketing approacheschangeaccompanied by the changes of consumer demand and the diversification; at the same time, giant foreign firms entered our home market, exacerbated by the pressure of the home market, traditional home marketing approach is being tested. The use of new business marketing has become an inevitable trend in the traditional style booths business survival. Relying on big data and information collection, people can explore the great mystery hidden behind life, and explore data in order to find the value of information in line with people’s needs. Internet marketing gives a new vitality to traditional economy. The Internet as a medium, precision marketing help traditional industries to find an effective consumer groups, andusing the Internet to reduce marketing costs, obviously, precision marketing has become a home industry to solve the current difficulties advantageous marketing initiatives.Mobile Internet change societyin the wayof Cuikulaxiu mode operation, and gradually expand the scope of influence. In this paper, the feasibility of precision marketing at mobile Internet research, analysis precision marketing community home market, the paper analyzes the object selected Meikailong, and the feasibility of the current status of the community through the analysis of precision marketing company marketing. This paper outlines the background and research status of domestic and foreign scholars, the precision of marketing with a comprehensive basic understanding; In addition, the paper analyzes the current market environment, the marketing concept, marketing strategy, SWOT analysis and operational strategies at home, such as the direction of view, an overview of the current situation Macalline marketing, at the same time, and with reference to major domestic home market, marketing strategies, and select the giant home Meikailong comparing results Macalline marketing gains and losses; secondly from STP strategy and precise marketing mix strategies starting to develop community Macalline precise marketing strategy; and finally, the current marketing company is facing greater pressure, in order to promote community Macalline precision marketing, this article from construction community consumer database starting to develop effective customer relationship management, provide protection through a flat organizational structure precision marketing. In this paper, the study of the home market has empirical, precision marketing can provide a reference for other companies.