Research On Credit Card Marketing Strategy Of Construction Bank Inner Mongolia Branch

With rising competition in financial market of our country, increasing the scale of China’s credit card market, the credit card business as the mainstay of the middle business income, with the characteristics of high yield, high return and high investment, the huge profit space, become one of the important source of bank’s income, is a joint-stock Banks and the height of the state-owned commercial Banks compete for a piece of the market. Construction bank branch in Inner Mongolia region of Inner Mongolia earlier in one of the state-owned commercial bank credit card business, actively implement the credit card market marketing strategy, improve the environment for card, credit card products continuously improve the brand influence and market competitiveness, realize the cumulative plastic issued three years in a row to maintain trade first level. But due to the construction bank credit card business development time is shorter, Inner Mongolia branch marketing ability is weak, unable to find the right marketing strategy, lead to the healthy development of credit card business in rapid at the same time, a lot of obstacles.From the point of view of marketing strategy, this paper first describes the experience and lessons of the domestic and foreign credit card marketing, summed up the Inner Mongolia branch of China Construction Bank credit card marketing strategy status, put forward the problem and reason analysis, the paper puts forward the marketing strategy of product marketing strategy, accelerate customer growth, enhance the brand influence, increase business scale, improve service level and so on.