A Study On The Consumption Tendency Of Mass Tourism In China

As the consumerism thoughts spread across the world, Chinese citizens have experienced great changes in their lifestyle under its influence. Mass tourism, a leisure cultural activity people participate in after reaching certain level of material basis, enjoys a rapid development. It is not only a pure economic consuming activity, but embodies massive social and cultural meaning. Meanwhile, it also reflects typical consumerism characteristics.The essay takes mass tourism as its object of study with the purpose of filling research blanks and bringing certain instructive enlightment. It employs methods such as case study, document research and interdisciplinary research to carry out in-depth analysis of consumerism tendency in mass tourism.First, the essay combs through the background of the emergence of consumerism and its development, analyzes its characteristics such as the limitlessness, symbolism and production of fake demands.Then, with specific case and data, the essay thoroughly explains the characteristics of consumerism tendency of mass tourism, including conspicuousness, symbolism, coerciveness and experience. All this has increases the richness and authenticity of the essay. Next, the essay analyzes the cause of consumerism tendency of mass tourism from both macro and micro perspective, and reaches the conclusion that its emergence and development not only comes from policy, social environment or mass media, but from the psychological needs of individual consumer. In the end, the essay summarizes the influence of consumerism tendency of mass tourism, indicating that the spread of consumerism not only has effect on the economy, environment or social morality, but also has impact on the values, life quality and happiness of social individual. Based on the conclusion, the essay suggests the proper handling of the effect of consumption and culture on economy and building of sustainable consumption concept.