Study On Present Situation And Quality Of Liquor - Making Market In Longjiang City Of Harbin

Liquor is a typical Chinese traditional drink wine, and whiskey, brandy, gin,vodka, rum, sake, tequila and said the world’s eight distilled liquor. Liquor industry to life and development of our national economy, the residents. also had a positive significant impact. Liquor total capital of Heilongjiang Province, Harbin demand in the domestic qualifying forefront.The capital of Heilongjiang Province, Harbin City, the total demand in the domestic ranking forefront of liquor. High-grade wine, liquor have a certain share in the province, about 40%; mid-range wines, wines dominate the province, there are 70% of the minimum share; low-end wine almost a monopoly, about 90% share of liquor enterprises in the province was divided.In recent years, the fierce competition in the liquor market grim situation, Harbin liquor market has a certain closed, Longjiang wine estate with a regional separatist advantage in Harbin market, but it has many problems:OEM flooded, promotion is multifarious, terminal costs slightly expensive, manufacturers varies greatly, counterfeiting has become common practice, dealers complain enough, the market price of opaque and confusing, counterfeit products popular, seriously affect the brand image, these problems severely limit the competitiveness and development of Longjiang estate liquor momentum.Longjiang property liquor industry survival status is more and more difficult.In this paper,based on the research process, visited the Harbin longjiang liquor production,in the various sales channels, include supermarkets, wholesale markets and small warehouse, hotel, residential areas, issued about Harbin area longjiang liquor production status quo of the questionnaire, through the statistical analysis of the result of the questionnaire, to study the Harbin longjiang property status, problems and countermeasures of liquor market; For Harbin market for scientific sampling at the same time, the samples of the different channels, different price structure design, with reference to national standards and regulations for laboratory, than the national standard of each wine in the physical and chemical standard quality for each sample to study, analyze the realities of the real estate market in Longjiang liquor quality system.In this paper,based on the survey of the production of liquor from Harbin city, Longjiang product positioning, liquor market channels, consumers etc. analyzes the market situation in the region Harbin Longjiang liquor production, problems and precautions outlook Harbin Longjiang production prospects liquor; sample by sample test results based on the price of sources and sample quality analysis, analysis of the relationship between wine quality; Longjiang capacity for liquor liquor XQ typical enterprise case analysis,exploratory favor liquor in Harbin, Heilongjiang estate market industry marketing strategy and quality management system, for the further study of liquor industry and its related industries to provide data support and theoretical basis.