| With the gradual development of market economy, the gradual development of enterprises, enterprises pay more attention to the knowledge and understanding of the market, only a full understanding of the market to better enable enterprise development. Then the enterprise market information management system has become an effective way to understand the enterprise market information, market information Remember, dissemination of market information, market information processing and the use of market information. Content market to develop their own business plan through these information programs, organize programs, leadership and marketing strategy, and so the process.With the development of market economy, Thailand attaches great importance to the market of enterprise information management systems, this thesis is to study the Thai Plastic enterprise management system is more confidence in the market. Thesis is divided into five sections were studied, the first part of the concept of concept study business management theory and market information systems management, including the concept of management functions and principles. The second part studies the environmental analysis in Thai plastics market, the main study of the economic environment, the legal environment and the competitive environment in three parts. The third part of Thailand’s main plastics business information systems management market analysis, the fourth part of the Chinese plastics industry market research information system management analysis. The last part of the countries of the plastics market information management system thesis was a comparative study to analyze the advantages and disadvantages of Chinese and Thai plastic market information management system, and to study the terms of the two countries learn from each other. I hope through research papers, two countries in the plastics market information management systems can better learn from each other and common progress. |
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