Phone Morphological Differences In Design And Application

In this paper, through the market and consumer research system consisting of analysis, summarized the various consumer groups use the phone features, as well as for their mobile phone features. Comparative form of domestic and foreign mobile phone design, the realization of China-made mobile phones and shape differences in the design, the establishment of differences in patterns of mobile phone design evaluation system for exploring patterns of mobile phone design trends for the Chinese mobile phone manufacturers to provide for the healthy development of a number of theoretical basis and design inspiration.Differences in design theory, in order to lay a theoretical basis for this article. Differentiation strategy is to make mobile phone manufacturers in market segmentation on the basis of a lock or some of the objectives of user groups, and different characteristics of the user groups, consumer spending habits and psychology of their tailored to suit their The characteristics of the mobile phone features. The use of the design theory of recognition from consumers for the breakdown of the population, analysis of specific consumer groups as well as the aesthetic characteristics of the consumer-loving. Combination product semantic theory to fit their shape is different forms of mobile phone products. Morphological differences in cell phone design evaluation system applied semantic difference between law and the creation of a form of differentiated product design evaluation model.The paper concluded:(1) differences in patterns of mobile phone design is a study of existing mobile phone design methods improve, but also product semantics in mobile phone design patterns in the field of new applications. (2) product semantics is the product of the main points to resort to external forms of visual information was passed to outside phone model in the form accurately convey its meaning. (3) through the end of the investigation Practice has proved that cell phones decided to form the shape of its consumer understanding, convey its meaning will affect the consumer's purchase decision-making. (4) in the form of specific differences in product design, it can be more strategic and business strategy with the combination of study, the combination of qualitative and quantitative methods will be more scientific and perfect.