Yoga Operating Agency In China Marketing Strategy

As a modern way of body building, contemporary yoga has been acknowledged and understood by most of the people in our country from the 1980's. Recently, as the speedy development of our country's economy, the improvement of the people's income and healthy awareness, and the enhancement of the people's aesthetic concept, yoga has been popular in our country.The varied operational institutions, which carry out their commercial operations to center around the yoga, have become a trade. And as the main operational part of the industry, yoga operational institutions went into the daily life of the people ten years ago, though the development of this burgeoning thing was short, its operational mode was not stable, its marketing strategy was not the same and its developing prospect was still researched.In this essay, the author will divide the yoga operational institutions into body building clubs and beauty parlors which open the yoga activities, medium and small professional yoga studios, yoga training colleges, and the chain of comprehensive yoga enterprises and service institutions. And the author will also describe and analyze the major marketing strategy. On this basis, the author will put forward the problems and the operational dilemma of the marketing strategy of the yoga operational institutions in our country. The emphasis of the article is to combine marketing, communication, advertisement, sociology, sports science, psychology and the other subjects with these questions and dilemmas and put forward relevant suggestions and countermeasures. On the basis of the above analysis and research, the last part of the essay make a discuss and expectation of the developing prospect of the yoga operational institutions in our country, and bring forward that it is the necessary trend to establish all-dimensional broadcast which is on the basis of service and realize the mature and healthy operation of the yoga industry.