Beautiful Bondage - "her Style" Cosmetics Ads Female Role In Society Construction

Western feminist Simone de Beauvoir in "The Second Sex", said: "Woman is not born a woman, but was turned into a woman." Feminist consensus view is that: "women" concept is to build of. In this paper, the views of social constructionism to explore postmodern social media, Selected elements of photography, including the female lead of the symbols of the face, look the level of dress, occupation, nationality, facial expressions, such as modification of color, the analysis of these symbols include "the surface meaning," "myth," "ideology of the" three levels.Its images of Women in cosmetics ads.The study found that the image of women which showed the characteristics of size-fits-all - they look beautiful, showing a unified women's temperament, their image of their symbol as a commodity to be businessmen, "materialized", they show their beautiful appearance at the same time but in a "be seen" "has been gazing" position. As a pop culture phenomenon, the underlying representation in these post-modern society is the power of the mechanism of various constraints, it is social, political, economic, and cultural factors results.Sense of traditional gender plays a leading role in its post-modern society and traditional commercial mechanisms of patriarchal culture conspire to create a female image, In the market-oriented mode of operation were commercial mechanisms and the use of patriarchal culture, a common manufacturing false images and stereotypes of women.