Mainland China University Logistics Group's Corporate Culture Building

In china mainland, the whole economy and education developed a lot in recent years. The development also directly push Chinese university education forward. All these discovered he former abuse of university logistics and push the socialization reform of university logistics, so a lot of logistics groups have been successively built up. Which means the first step of socialization reform in university has been finished, and which also means Universitylogistics will go into the market as an enterprise and will face the challenge and competition of the market. In this background, the establishment of enterprise culture of university logistics is very significant.Looking through the existing documents, we find the present development of enterprise culture in university meet bottle neck: one hand, the existing researches about it are not many according to quantity. On the other hand, the existing researches are pure theories and can't direct the practices of logistic enterprise's cultural construction much. At last, there are some mistaken idea on the present logistic enterprise's cultural construction. On those point, this research is on the basis of literature analysis and single case analysis, describing systematically the meanings, features, contents, situations, and necessity of the establishment of university logistics enterprise culture, using the"five Ws"of communication to make advise and countermeasures which are actual directive significance. We should lay emphasis on the five countermeasures if we want to have a good effect: On the basis of researches, we should make sure the disseminator's subject, the communicational content, the communicational channel, fix the leader of suggestion according to the propagate the target, and adjust the content of according to the feedback of the research in time.